Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

• Web based (services by monthly subscription) or,
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.

Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.

Summary:
Many people have problems with their communication and in this article I am going to describe ways in which to overcome these speech difficulties.


Keywords:
stammer, stutter, speech impediment, speech problem, stuttering, stammering, stammering toddler


Article Body:
Many people have problems with their communication and in this article I am going to describe ways in which to overcome these speech difficulties.

My name is Stephen Hill and I am from Birmingham in England. From the age of four I had the speech impediment known as a stutter. I attended many different types of speech therapy, some in groups, some on a one to one basis. The kind of advice I was given to control the stutter or to overcome the stutter were varied. These are some:

slowing down my breath

costal breathing

prolonged speech

taking a deep breath before I spoke

Preschool stuttering

I had began in the class called, stuttering in preschool. At this age my parents were advised that it was probably just a phase and that I was likely to grow out of it (the stutter). They were relieved about this but for whatever reason it did not go away and was to ruin my life for the next eighteen years.

Childhood stuttering

I then joined the class called, stuttering in childhood. I continued to attend speech therapy and was trying to take on board what they were telling me. In reality I did not want to be there and for some reason I felt ashamed and would often wonder why I had a stutter when no one else seemed to.

Adult stuttering

I then progressed to the class called, stuttering in adults. I now decided that speech therapy was not really working for me. I possibly had always had the wrong attitude to speech therapy. It was hard to convince me that these people could help as I knew they had never even had a stutter, therefore I thought that it was impossible for them to fully understand what I was going through.

I then decided to try my own form of self help for stuttering. Even though I had a stutter, at times I could talk very well. As an example when I was drunk, I spoke nearly perfectly fluent. My all round confidence would increase and suddenly I did not care or worry so much about my speech or anything in fact.

After nearly a year I managed to stop stuttering once and for all. As a career I now help other people how to achieve fluency.

Summary:
Howard Jonas, founder and chairman of IDT Corp., was 14 years old when he started selling hot dogs on a street corner in the Bronx. Today, he runs a multibillion dollar telecommunications company that is listed on the New York Stock Exchange. What is the secret of his success?


Keywords:
Company Chairman Believes God Belongs in the Boardroom


Article Body:
Howard Jonas, founder and chairman of IDT Corp., was 14 years old when he started selling hot dogs on a street corner in the Bronx. Today, he runs a multibillion dollar telecommunications company that is listed on the New York Stock Exchange. What is the secret of his success?

The answer, he says, is in his religious commitment and the title of his most recent book, "I'm Not the Boss, I Just Work Here."

Jonas recalls that as a little boy his father told him how the biblical Joseph, a slave of Egypt, rose to be a master of Potiphar's house.

Potiphar was the prime minister of Egypt. Joseph, a lowly Hebrew slave, had one of the simplest jobs in the household - sweeping the floor. Yet, taking a break when more work could be done didn't seem right to Joseph.

One day Potiphar showed up particularly late and all of the servants had left, except for Joseph. Joseph was sweeping the floor just one more time. Potiphar realized that Joseph was a man he could trust because if this slave wouldn't "steal" a moment's rest from him, he certainly wouldn't steal from the household.

"I've kept this Joseph story in mind as I've built my company," Jonas writes. Jonas believes that people who not only accept but embrace life's challenges are truly actualizing God's will for humanity.

Personally and professionally, Jonas has had enormous success. "Success is not a reward," he writes. "Sometimes it's just a sign of having tried hard and often."

But he also has had more than his fair share of failures as he reveals in "I'm Not the Boss, I Just Work Here." Jonas candidly shares with readers a time in his life in which he struggled with severe depression. Jonas says he wrote this book hoping to inspire and encourage others by the example of his response to adversity and the strength of his relationship with God.

Summary:

With the proper thinking, fear is only a challenge. In fact it can lead you to personal development that leads to a greater happiness and well being.

Keywords:

goals, fear, success, overcome, strategies, positive thinking, free, ebook, e-book, zango, health, wealth, home based business, xango

Article Body:

“Don't worry about what others think of you... They don't! They're too busy worrying about what you think of them." Rich DeVos

Fear of Failure Itself

It took me a long time to realize that the majority of fear is based on the possibilty of failure. The problem was never the fear itself, but what the fear made me feel. Imagined feelings that compounded the more I dwelled on them.

If you have ever pondered for long on something you fear you know the effect it can have. It doesn’t take long for the irrational feeling of dread to take control. The more time spent dwelling on the negative, the further in despair you become.

How bad can it really be? What would happen if you spent as much time thinking positively about the obstacle. What if what made you fearful was really an opportunity to prove how powerful you are. Your fear is personal growth waiting to happen, you just need an attitude adjustment.

With the proper thinking, fear is only a challenge. In fact it can lead you to personal development that leads to a greater happiness and well being.

Keys to Conquering Fear

• Do not avoid your fear- Take small incremental steps to overcome it

• Every time you have to face fear put it in a positive light. How will facing this fear make you a stronger person

• Think of rational positive thinking strategies instead of negative programming

• Constantly look for ways to improve yourself

• Cultivate an attitude of achievement in everything you do

• Continue to move toward your goals at all times

Don't resist your fear, instead relax with the motivation that you can overcome. When you come to this realization it will be a great day. Not only will you have overcome an unfounded feeling, but you will have accomplished another success.

Kabuki is a traditional theater art of Japan. It was started by Lzumo no Okuni. This new dance style inspired many other troupes after the appreciation of Okuni’s performance in the royal court of Shogunate. Initially it was an all women’s performance but when those women turned to prostitution men, because of the ban levied on them, substituted them. But the handsome youth too caught the fancy of salacious audience and were made to enter prostitution. Then finally it was declared that matured men would only be the part of kabuki to maintain the dignity of the society.

Hanamichi or flower path is the walkway, which is used to for entering and exiting for the performers, and it extends into the spectator’s area. Things like trap doors and rotating steps were added way back in the eighteenth century. The rotating stage was invented in the Kyoho period and was called as Mawari-butai. The technique involved a separate circular stage placed on wheel, in center of the original stage. If the circular stage was rotated in full light, it was known as Akaten or lighted revolve and if the lights of stage were dimmed when the platform is revolved, which was known as Kuraten or darken revolve. The trap doors were known as Seri, which were used to either lower or raise an actor on to stage. This was used to achieve the effect of raising the whole scene on to the stage or declining the whole scene from the stage.

The spectators were made to believe that the actor is flying by attaching wires to the costumes of the actor. This technique was known as Chunori. This technique was made in the nineteenth century. Tricks like this and many other tricks are known as Keren, meaning playing to the gallery. They are used to refer to the sudden appearance and disappearance of the performers. Hiki Dagu was mobile stage place on wagons. They were used to change the scene in between when the actors were still performing on stage and when the curtains weren’t drawn. This technique was taken further and was used on actors. The actors used to perform on wheeled platform and at the end of the performance some men used to push that platform away from the eyes of the spectators. These men were also used to remove or add a scene or prop and were known as Kuroko. To decrease their visibility to the audience they were made to dress in black. Modern theaters have become more and more better when compared to the traditional theaters.

In this modern age Kabuki is still famous and has gained immense traditional importance. A statue of Okuni was erected in 2003 in Pontocho district. There are many renowned Kabuki theaters in the cities of Tokyo, Osaka and Kyoto. The famous performers of Kabuki are given chance to act in movies and television series. Bando Tamasaburo was a very famous kabuki performer as well as an actor who performed in many films especially in the female character or Annagata. Females are also a part of the performance now instead of only men who used to perform the Annagata roles. In fact after the World War II all female groups were also formed which were known as Ichikawa Kabuki-za. Many kabuki troupes perform on international level also like America and Europe. International plays have been rewritten for kabuki performances. Kabuki is also referred to as Anime. In 2005, UNESCO declared kabuki as “Masterpiece of the Oral and Intangible Heritage of Humanity”.